Credit image: make up addicted by Rosalorenza

Maximalism

July 1 – September 8, 2023

The Maximalism exhibition in Rome opens on July 1st and will be held until September 8th, and it will feature the new works scheduled to arrive in the two exhibition months. What is going on? Maximalism is the trend to display as many products as we own and it has recently gone viral on the web. Whether it’s the beauty products collection or the latest bags purchased, the current of maximalism represents the response of many users to the decluttering trend, that is to say, the elimination of superfluous objects. The negative historical period we are living is also to be considered an accomplice in this phenomenon: nowadays it’s very difficult to make plans for the future, so many people decide to show everything they have. Thus, in online posts, content aimed at showcasing the aesthetics of excess is growing, while minimalism seems to be just a fuzzy memory. Maximalism is historically a current of art and architecture; but now as a web trend it is used to identify the desire to flaunt everything we own. This has been the response to the pandemic and the lockdown. In recent years, houses have become domestic prisons and many have begun to fill them constantly, accumulating objects, clothes and furniture. Abundance and redundancy, synonyms of richness, have stimulated the sense of the people, who started perceiving excess and ostentation as an escape route from external problems. Social media have done the rest, connecting people in a sort of endless vortex where everyone is in a competition to show their latest purchases, their updated collection. Minimalism, on the other hand, is very challenging. We are bombarded with a disproportionate amount of product offers, by email on the web, on mobile. Therefore maximalism is perfect, because it is a means of showing oneself. This trend has nothing to do with clutter, but it aims to enhance a sense of pride in those who want to tell their own story through the many objects they own. Just at the beginning of 2019, the Japanese Marie Kondo became a world star of TV series and in her book ‘The Life-changing magic of tidying up’ she explained how to declutter and get rid of unused objects. Nowadays on Instagram and YouTube people enjoy creating posts dedicated to massive collections of objects, rooms and wardrobes overflowing with clothes, rooms crammed full with make-up products (a room with millions of make-up product is especially impressive!), rather than rooms with essential furniture and empty closets. Maximalism is used to contrast minimalism and as the only weapon to regain control of one’s existence. With minimalism, we wanted to boast about having the essentials, a few carefully chosen things to enjoy ourselves, to the point of having only one hairpin. Maximalism, however, allows us to show off everything we love. While minimalism was closely related to the concept of stability in a fast-changing world, maximalism fills the void of loneliness and isolation felt by Millennials and Gen Z. This collection of heterogeneous artists precisely aims to follow and emulate this trend. For this reason, it will be gradually expanded over the course of the two months of the exhibition.

In exhibition: Kimberly Adamis (USA), Misca Andrada (Austria), Laura Casini (Switzerland), Brian Avadka Colez (USA), Walter Bohm (Italia), Alessio Costantini (Italia), Begoña Cubero Marcos (Spain), Shahi Dayekh (Lebanon), Ulf Enhörning (Sweden), Fadiese (France), GetFreaky (Taiwan), Aurélie Goarzin (La Reunion), Jo Going (USA), GusColors (USA), Jennifer Boyuan Han (China), Corina Karstenberg (The Netherlands), Monika Katterwe (Germany), Tommi Ketonen (Finland), Bulgan Khatanbaatar (Germany), Yuki Kiyohara (Japan), Rebeccah Klodt (USA), Sunim Koh (South Korea), Kirsten Kohrt (Germany), Chikara Komura (Japan), Lettice Lang (UK), Megan Lee (The Netherlands), Fiona Livingstone (Australia), Paul Scott Malone (USA), Maris Mellur (Germany), Denitsa Mihaylova (Bulgaria), Cox Nathanael (USA), Yuri Okada (Japan), Pawel Opalinski (Poland), Sonali Patel (Australia), Alexandra Piras (Belgium), Sal Ponce Enrile (Philippines) Rosalorenza (Italia), Jean-Paul Soujol Benedetti (France), Christophe Szkudlarek (France), Taka & Megu (Japan), Josefina Temin (México), Giannis Varsamoudis (Greece), Pu Wei (China), Sodoma Xia (UK)

 

The Maximalism fills the void of loneliness and isolation felt by Millennials and Gen Z.

Cristina Madini

curator

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